FMMA Member Highlight
The purpose of our member highlights is to shine a spotlight on outstanding individuals who form part of a groundbreaking network as members of the San Antonio Free Market Medical Association. For our December issue, Shankx Web Development chose to sit down and chat with Oral & Maxillofacial Surgeon, Mark Haverkorn, whose clinic River City OMS, recently had an Open House and one year celebration. Congratulations, Dr. Haverkorn!
Joining the FMMA
Dr. Haverkorn joined the FMMA in fall of this year after hearing about the FMMA from the Surgery Center of Oklahoma. Dr. Haverkorn also belongs to the American Dental Association, American Medical Association, American Association of Oral Surgeons.
Locally, Dr. Haverkorn and his wife (also Dr. Haverkorn!) serve as board directors in the San Antonio chapter of the Christian Medical Association.
Why did you join the FMMA and how do you believe it will help your business?
I joined FMMA to get the word out. I really believe in being transparent about prices. We have all of our prices posted on our website and Facebook. Currently, River City OMS is the only Oral & Maxillofacial Surgery center with prices as low as ours. I’m hoping that other surgeons will follow and do the same and that coming together through FMMA will help.
What problem does River City OMS solve?
Are people wondering what you’re doing to the market?
No one’s angry, but I think a lot of people think it won’t work. In dental school, everyone wanted to be fee-for-service, which we are, but they wanted to be FFS with ridiculously high prices. Like $3,000 for a crown. No one ever talked about being fee-for-service at a price people could afford. They’re intrigued by it.
Who is Dr. Haverkorn?
What do you enjoy most about volunteering?
Giving back. I’m very fortunate that my wife is right on board. We’ve always liked to do charity. We like giving things away and trying to help people. This Wrappin’ Jack will be at Fiesta Texas and we’re collecting donations and sponsoring that. It goes to Family Services Association that started in 1903 serving underprivileged families. The average family makes less than $10,000 per year.
What’s one thing - either industry-related or not - you learned in the last month?
I learned about where the name Camp Bullis came from! There’s a colonel in the army that was fighting on the border in the 1800’s in the Indian War. I was always interested and then I found an article about it.
What's something about you (a fun fact) that not many people know?
I’m a Cattle Rancher! My father-in-law was a rancher so he taught me. My pickup truck is actually used for that.
Does RCOMS sponsor any entity?
We sponsor a football team! South Texas Rangers. Cops, firefighters, paramedics, everyone on the team is an active officer or relative. They’re growing. We also have a small ranch and we sponsor a local 4-H chapter. We also sponsor a couple of events the Christian Dental Association does every year.
Explain your passion for oral surgery and how it is represented in your company culture.
My passion for oral surgery started from seeing my dad, who was also a surgeon and then discovering there was a lot of variety in this field. We do trauma, pathology, cancer. Some do cleft!
Interview brought to you by Shankx Web Development and Consulting. For more information, please visit https://shankxwebdev.com
About the Free Market Medical Association
The FMMA was founded in 2014 by Jay Kempton and Dr. Keith Smith based on their mutual desire to fix our broken system. They founded the FMMA based on three pillars.
1. Price is not a product.
2. Value is mutually determined and requires transparent pricing and quality.
3. Cash is king, the equality of price is critical.
The FMMA connects true buyers and sellers of healthcare, educating and motivating them to work together based upon a mutually beneficial relationship built on the pillars. To learn more, visit www.fmma.org/sanantonio or contact firstname.lastname@example.org.
On March 4, 2020, the San Antonio Free Market Medical Association had their first quarterly meeting of the year at the Omni Hotel and Resorts Colonnade San Antonio. Physicians, pharmacists, brokers, patients, employers, imaging, lab, preventive care providers and others gathered together to listen to Dr. Marty Makary explain the vital role the free market plays in healthcare.
The meeting was preceded by a VIP Sponsors Dinner where our keynote speaker, Dr. Marty Makary dined exclusively at the Gold Sponsors table with River City OMS, IB-TX, Direct Med Clinic, Shankx Web Development, Cox Manufacturing.
As a leading health expert who has spent time with innovators disrupting healthcare, our sponsors were privileged to have Dr. Makary lend his expertise and facilitate table talk.
“How can an employer tell a good broker?”,“How, as an association, do you serve your population?” and “What are some solutions to money games in healthcare?” These were but some questions that were asked to Dr. Marty Makary and also to one another.
Who is Dr. Marty Makary?
For anyone unfamiliar with his work, Dr. Marty Makary’s contributions to the field of medicine are nearly enough to fill a library. Makary developed a surgical checklist to monitor hospital infection rates, surgery outcomes and procedure costs used by the World Health Organization. He was also chairman of its technical workgroup in 2011. Dr. Makary has written over 250 articles, is a GI doctor, Health Policy Advisor, Chief of Islet Transplantation Surgery, Editor-In-Chief of MedPage Today, and professor at John Hopkins, to name but some of his roles.
Dr. Makary also manages to travel the country to stop the average American patient from being sued. Dr. Makary is often accompanied by his students from his research team.
In spite of all of these accomplishments, Makary is one of the few doctors willing to take the time--2 years and 22 cities to be exact--to interview healthcare stakeholders of every kind. “I interviewed executives, front line clinicians, insurers, brokers, pharmacists, hospital leaders and patients—in an attempt to answer the question: How can we stop the healthcare cost crisis from destroying the country?” He shares the answer to this question in his latest book, The Price We Pay: What Broke American Health Care--and How to Fix It.
We invited this advocate for fairness and honesty, on the micro and macro level of healthcare, to kick off our first quarter.
Chapter leaders Dr. Roger Moczygemba of Direct Med Clinic and CEO Shankar Poncelet of Shankx Web Development, talk with Dr. Marty Makary as he autographs his book and discusses the first quarterly meeting.
Throughout the meeting, Makary elaborated on the three fundamental root drivers of the healthcare cost crisis including pricing failures, inappropriate care, and middlemen, which he also lays out in his book, “The Price We Pay: What Broke American Health Care--and How to Fix It.”
According to Makary’s research group, healthcare now accounts for nearly 50% of the federal budget. Makary explains that tax dollars are not only being allotted to Medicare and Medicaid, but nearly half of Social Security payments are being used for copays, deductibles and services not covered. He explains that the military and veterans each have their own healthcare system, and that tax money is going to insurance for the 9,000,000 million federal workers and their families. Then, there’s interest. “All in all, nearly half of federal spending goes to healthcare in all its hidden forms.”
Dr. Makary compares flights with unlisted prices versus listed prices to illustrate price transparency and the impact of making healthcare "shoppable." “What if airlines argued that they couldn't give passengers a price before the flight because they didn’t know whether the flight would be delayed or rerouted? ‘Maybe you’ll consume a beverage!’ If airlines operated without showing their prices and then gave us outrageously high bills, we’d all agree that a lack of price transparency was enabling price gouging.”
Dr. Makary made it clear that just as televisions, toys and cell phones have become transparent in their industry and still profitable, that we are able to make healthcare shoppable. “No one is suggesting that we, surgeons, give patients a price in an operating room during a trauma situation, but most medical care is elective and shoppable. Everyday Americans are asking for honest prices, and we need to respond.”
We are successfully establishing a network of people that believe changing the way we purchase healthcare services by providing value driven healthcare is possible.
Having quarterly meetings allows different stakeholders to meet together to have true, open, and honest dialogue about how to tackle the overwhelmingly broken healthcare system, and as Dr. Marty Makary has done in his book, not only ask questions, but offer solutions.
“Policy makers debate how to fund the broken healthcare system, but we really need to talk about how to fix the broken healthcare system. We need to ask how we can spend our healthcare dollars wisely.”
Makary continues the conversation helping us to understand that as we continue to learn about patients want, how we can deliver high-quality care, that this will influence markets.
Dr. Makary not only gave a call to restore medicine to its mission, but to revolutionize healthcare through transparency in San Antonio, believing that, “research should resort in advocacy not just talk in meetings.” He has already seen transparency change clinics, a reduction in hospitalizations and readmissions, ultimately lowering healthcare costs.
We hope to see the same, and believe as we have more meetings that our discussions will continue to result in the first steps to continuing to see the cost of healthcare become affordable and accessible to people all across San Antonio.
Mark your calendars to come to our next meeting on Wednesday, June 3, 2020.
We wish to extend a final thank you to all of our sponsors for making the event possible:
Gold Sponsors: River City OMS, IB-TX, Direct Med Clinic, Shankx Web Development, Cox Manufacturing.
Silver Sponsors: MyMD Connect,
Bronze Sponsors: D.O.A. Pest Control, Dr. Kristin S. Held, Atlas Medical Holdings, Right At Home, and Altiqe